ilver Cross, baby travel experts, unveiled brand new colourways for the hugely popular Dazzle at the recent Harrogate Nursery Fair. From May 2008, the unique, award-winning lightweight stroller will be available in four new colours; bright Blueberry, gorgeous Grape, stunning Silver Grey and sunny Pumpkin.
Researched on the streets of the world’s fashion capitals: London, Paris, Tokyo and New York, the Silver Cross Dazzle is designed with the modern, urban parent in mind. Launched in 2007, the incredibly stylish Dazzle has become an instant hit with celebrities including Charlotte Church, Jennifer Lopez, Maggie Gyllenhaal and Myleene Klass, who are all fans of its gorgeous unique design.
The new colours will be a stunning addition to the original; beautiful Cosmic Black. The stroller is incredibly stylish with no visible fixtures or fittings and the trendy new colours will ensure its popularity continues for those looking to upgrade their stroller and wanting something that little bit special.
The Dazzle will also be available as a stand alone pushchair at RRP £175, with the option of purchasing a matching soft carrycot at £75 and matching accessories – foot muff, parasol and designer changing bag set all matching – also at RRP £75.
Jason Munslow, Head of Marketing, Silver Cross: “Dazzle was launched last year to an amazing response. We wanted to expand on its success and get everybody geared up for summer with four bright new colours. We were thrilled to unveil these colourways at the Harrogate Nursery Fair, where they received an amazing reception.”
The new colourways will be available from the end of May. For stockist details please visit www.silvercross.co.uk or call 01756 702 412.
