FirstBorn-UK

For the first time ever, UK parents are being offered a solution to the problem of not being able to understand their babies' cries of distress. An innovative new product using the practice of Baby Signing is being launched to help parents and very young children communicate and ease much of the frustration associated with early parenthood. read more »

Imagine the scene: Dad takes the toddler to the park, where another child is playing with a toy digger in the sandpit. Toddler walks right up and snatches the digger from the other child. After all, there's nothing as attractive as another child's toy to most under-2s.

Before Dad has even got to the toddler, you can bet the other child's mother / grandmother / au pair is straight in there, mediating between the two warring children.

But would they be so quick to cut in if it had been Mum taking the toddler to the park? read more »

A new pay-as-you-go MasterCard® card has been created specifically to help mothers manage their finances and save hundreds of pounds off their day-to-day expenses. The BaBee Prepaid MasterCard Card (www.babeecard.com) lets mums budget for their families, earn money with a referral scheme and save money with a broad range of discounts, all at a time when their income is reduced to maternity pay or less and household costs escalate. read more »

ilver Cross, baby travel experts, unveiled brand new colourways for the hugely popular Dazzle at the recent Harrogate Nursery Fair. From May 2008, the unique, award-winning lightweight stroller will be available in four new colours; bright Blueberry, gorgeous Grape, stunning Silver Grey and sunny Pumpkin. read more »

Breastfeeding Awareness Week 11-18 May 2008

Have you struggled to breastfeed when out and about, embarrassed in case everyone sees your boobs? Mamaflage is the perfect NEW solution for every new mum who wants to be able to concentrate on breastfeeding without thinking about whether people are looking.

A simple and attractive poncho, Mamaflage is easy to put on when you need. It is more attractive than a muslin or cloth, and you know it won’t slip. Mamaflage is a money saving alternative to breastfeeding tops too. read more »

TP Toys, the UK's leading manufacturer of outdoor toys, launch competition to find a child to star as the face of their new 2009 brochure.

TP, the UK's leading manufacturer of outdoor toys is looking for children to star as the face of their new 2009 brochure read more »

Trunki, the award-winning ride on luggage for traveling kids, launches its newest upgrade. TOWGO comes with all the same ride on pull along features of the original Terrance (blue) & Trixie (pink) and the benefits of new added features, such as teddy bear straps inside lockable catches, making TOWGO a 'Wheelie Posh Ride' read more »

In today’s consumer culture, a trip to the shops has become more than just a chance to buy the essentials of life. It’s become a leisure activity in itself - something to distract us from the routine of daily life. For parents in particular, advice on what to buy comes from all sides, from adverts on television, glossy catalogues, baby magazines and baby shows. read more »

Americans potty training far later than any other country, a detrimental trend one program aims to change. read more »

Far from being an enjoyable prelude to a relaxing break, planning the family holiday is likely to leave mums feeling stressed and tempted not to go away at all, according to new research from Holiday-Rentals.co.uk. The survey of over 1,000 UK mums has revealed that 84% are left to plan the family holiday by themselves, with 60% finding it a stressful experience. The problem has reached such an extent that many have considered not going away at all due to the stress of trying to plan the perfect getaway. read more »